What Is Evergreen?
Evergreen isn't a marketing label — it's a business philosophy from the Tugboat Institute, a global community of privately held companies built to endure for generations rather than be optimized for a quick exit.
Evergreen companies choose purpose over a sale, and long-term thinking over quarterly targets. Redeemers Structural Solutions is one of them — which is why the same crew, the same standards, and the same warranty are still here years after the work is done.
The seven principles we run on
Defined by the Tugboat Institute — this is what each one actually means for the people who work here and the homeowners we work for.
Purpose
“Having a compelling reason for existing – a North Star above all else.”
What it means for you
Every job ties back to why the company exists: protecting the homes people have built their lives around — not hitting a sales quota.
Private
“Taking advantage of the ability of closely held private companies to have a longer-term view, greater confidentiality around strategies, and more operating flexibility than public or exit-oriented businesses.”
What it means for you
Perseverance
“Having the ambition and the resilience to overcome obstacles and keep pursuing the purpose indefinitely into the future.”
What it means for you
Profit
“Not mistaking profit as the purpose of the business; but recognizing it is essential to survival and independence, and the most accurate measure of customer value delivered.”
What it means for you
People First
“Engaging a workforce of talented associates who excel as a team and are motivated by the purpose and the culture, as well as by total compensation, in the belief that, by taking care of them, they will take care of the customers, suppliers, partners, communities, and their families.”
What it means for you
Paced Growth
“Having the discipline to focus on long-term strategy, balance short-term and long-term performance, and grow steadily and consistently from year to year.”
What it means for you
Pragmatic Innovation
“Embracing a continuous-improvement process built around taking capital-efficient, calculated risks to innovate creatively within constraints.”
What it means for you
What certification actually means
Certified Evergreen is a rigorous process that validates a private company's commitment to long-term growth and success, assessed against the Evergreen 7Ps® principles. It isn't a label a company gives itself — the assessment looks at a company's values, its practices, and its people-focused culture.
Certified companies prioritize sustained growth over quick profits, put Purpose and People First, and are held to continuous improvement and a positive impact on their community. In short, the certification tells you a business is built to last.
For a homeowner, that's the part that matters: a warranty is only as good as the company standing behind it in ten years, and this is an outside body confirming Redeemers is built to still be here.
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What being Evergreen means to us